True value has revealed the people that will be taking over various leadership positions from the previous owners. The new chief merchandising officer post has been taken up by market and merchandising expert, Kenneth Goodgame. The university of Tennessee graduate with a bachelor’s degree in marketing has been working with the company in junior positions and has really helped the business turnaround and start making massive profits. In the last quarter alone, the sales grew by 9 percent and more is expected in the coming years.
The companies that Goodgame worked for before his present position include the Hardlines D28. Here, he worked as a product merchant. He led the expansion of the business into Puerto Rico, and this brought about the introduction of 14 more stores in the country. He left the company and headed to Proprietor Brands where he took up the position of Director. He was in charge of brand management for Husky and Workforce lines. This led to a 20 percent increase in sales per foot.
Other places that he has worked include the Home Depot in Atlanta, Newell Rubbermaid in Huntersville NC and Techtronic Hardware. Every company that has had him as their leader has something positive to say about him. He is highly motivated individual that approaches all problems with the aim of getting the solution that will be most beneficial for all. Kenneth states that the secret to achieving success in sales and marketing is being consistent in advertising, especially nationally. He reasons that if customers do not understand the product you are trying to sell to them and advertising is the way to make them understand it.
The other thing that he thinks is important in merchandising stores is the end cap. This is the simple trick that will enable customers find the products they are looking for without too much effort. The products that are being promoted should be placed somewhere within easy reach like at the end of the aisles. In total, the success of a retail business needs many months and at times even years of planning and strategy. Without this, the bottom line will always be a little disappointing.
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