Open up just about any popular fashion magazine, beauty magazine, or health magazine, and you will find that EOS lip balm is between the covers of those leading magazines. The young startup company made a big splash in the lip balm market and has grown tremendously over the last few years. The EOS or Evolution Of Smooth lip balm is very easy to recognize on Ulta stores in the cute round orb that easily fits in a pocket or a purse. These little lip balms are sleek, modern, and the second best selling lip balm in the country.
Driven Popularity & Growth
Market Researchers state that EOS is primarily responsible for the record growth in the lip balm industry. In fact, they’ve created a 250 million dollar company that has outsold their closest rivals Chapstick, Blistex, and Burt’s Bees. Future prospects for the lip balm industry and EOS are looking up and sales are expected to reach the billions in a few years. Statistics show that the average consumer is interested in natural lip balms like the one manufactured by the Lip Balm Company.
EOS Modern Take
Sanjiv Mehra, EOS co-founder and managing partner of Evolution Of Smooth. He studied the lip balm market and decided to take a different approach to marketing the lip balm produced by EOS. He saw a great opportunity to expand the lip balm market and reach a wider audience. Mehra focused on the female consumer that wanted something different and enjoyable. They redesigned the lip balm product and added very sensual aromas that would draw the attention of the modern day woman. Their modern take on the lip balm market worked. It wasn’t just a gimmick or scheme. Women actually found applying the product a sensual and very enjoyable experience. The packaging was attractive and the tiny orb was small enough to fit in their pocket or the palm of their hand.