Fortress Investment Group is one of the most prominent asset management and Investment Company around the world. The entity has ventured in many market niches exploiting every available opportunity which has helped it to have a large number of clients and a tremendous asset base to manage. Although many people attribute the strategy of buying undervalued assets and selling them as the reason behind the growth of the firm, the leadership of the organization has played a critical role in helping the company to establish itself as a market leader in the industry. Randal Nardone, an experienced and a versed financial analysis decided to start this entity with the aim of offering a better alternative asset management company to the customers.
The main idea behind the origin of the organization was to change how the market operates buy rising the standards which would push small companies out of business if they could not keep the pace. Some of the areas Nardone wanted to change is the continued trend of customers experiencing losses after their assets were managed unprofessionally. This move endeared the organization to the clients making it attract a significant number of customers within the shortest period. Currently, Fortress Investment Group has more than 1,500 customers under which assets it manages. The second aspect involved offering high-quality services to their customers. Many asset owners were not used to the quality of the services provided by the Fortress Investment Group. This gesture attracted many investors who brought their assets under the management of the organization.
Although delivering quality services was seen as a marketing strategy, the entity was looking forward to increasing its asset base. Surprisingly, Fortress Investment Group achieved a large asset base. Currently, the company has an estimated $3.3 billion worth of assets. This asset base helps the entity to secure loans easily while at the same time positioning it as one of the wealthy entities in financial and investment field. Lastly, Randal Nardone’s leadership helped the company to formulate specific strategies that helped the organization to acquire wealth within a short period. Fortress Investment Group expressed a policy which involved buying undervalued assets at a lower price. The entity would later sell the assets at higher prices after they appreciated. Although this positioned the organization as a speculative or opportunistic company, it portrayed the entity as innovative as it invested in an area where many investment companies had ignored.