Eucatex was founded back in 1951 by Flavio Maluf’s own father and uncle, a name which was taken from nature, more specifically, the Eucalyptus plant. The reason for this is because it is the main raw material that the company used for the development of their products. Today, Flavio Maluf runs the company as its president and ensures the business operations stay true to the past and continue being economically and environmentally friendly. Flavio Maluf was born in Brazil and as such, Eucatex was founded in Brazil as well. As a business and environmental leader, Flavio has become a prominent member of the business world and the community throughout Brazil, especially since his focus in life and at Eucatex is sustainability for the world. Learn more at mundodomarketing.com about Flavio Maluf
Eucatex is broken up into several different departments these days after they have continued to expand in the market. For the most part, the company is separated into a construction department and a furniture department. This is because the main products that Eucatex offers are paints, laminate floors, and wood fiber insulations, all of which are made from natural raw materials. Eucalyptus is the main ingredient that Eucatex to manufacture their products, which are then supplied to a variety of corporations and individuals all over the country and many other countries around the world.
Although Flavio Maluf was able to join the family business, he by no means just inherited his position or success. Flavio has worked as an executive at various companies throughout his career until he earned his position as president at Eucatex in 1997. Flavio’s primary concern for Eucatex is to remain environmentally friendly and continuing to support the community. As a business leader in Brazil, Flavio has promoted several projects for helping future generations continue to protect the environment with and without Eucatex’s help.