Bradesco’s Success With Luiz Carlos Trabuco Cappi

Luiz Carlos Trabuco Cappi currently works at Bradesco, serving as the Director of the company. He had previously served as the Chief Executive Officer of the company when the former president, Lazaro Brando, resigned from the company at 91. After elections for the position in March 2018, Luiz Carlos Trabuco Cappi was replaced by the current president.

About Luiz Carlos Trabuco Cappi
The former Bradesco CEO, Luiz Carlos Trabuco Cappi, had completed his baccalaureate degree in Philosophy at the University of Sao Paolo in Brazil. He later completed his postgraduate program in Social Psychology in Fundacao Escola de Sociologia e Politica de Sao Paolo. Since then, he has worked at Bradesco where he has dedicated his time and skills which has granted him the various executive positions he occupied. Luiz Carlos Trabuco Cappi is considered a visionary leader who goes the extra mile to achieve his goals. In 2009, he had been appointed the President of Bradesco because of his exemplary records.

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Achievements at Bradesco
During this tenure, he ensured the company witnessed change and growth. In particular, he initiated the purchase of the HSBC Company in Brazil, a mega-billion deal that has seen the company improve its market share. Through Luiz Carlos Trabuco Cappi’s leadership, Bradesco was able to acquire HSBC, a deal that was considered one of the most expensive risks the company has ever taken. The deal resulted in the improvement of Bradesco bank as one of the best financial firms in Brazil.

It is believed that the success that Bradesco enjoys is as a result of Luiz Carlos Trabuco Cappi’s unique leadership style. During his tenure as the president of Bradesco, the exemplary leader came up with the idea of decentralized decision making. Luiz Carlos Trabuco Cappi has always believed that providing everyone with opportunity enhances performance, and true to his word, the company has greatly benefited from its employees who currently have autonomy. Throughout his position as a top leader, Luiz Carlos Trabuco Cappi has also brought together all executives at the company to work towards creating a working environment that would enhance customer satisfaction.

Bradesco has further reaped more benefits as a result of Luiz Carlos Trabuco Cappi’s presence. It was Luiz idea to come up with biometric ATM reading systems which would ensure clients’ safety and security is maintained. The new system allowed the customers of Bradesco to make bank transactions by simply using palm prints. He also recommended the installation of R2D2 bots which would greet clients every date with an inviting smile.

Even at a time when the Brazilian economy was at its knees, Luiz Carlos Trabuco Cappi led Bradesco towards success. In 2018, the company announced a growth of 5% in its credit services.

A new president may have taken over the company, but Luiz Carlos Trabuco Cappi presence at Bradesco will always be felt. His commitment to ensuring the company stays at the top of the Bank industry is more evident than ever. Luiz Carlos Trabuco Cappi deserves a round of applause.

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