Don Sorensen who is the owner of the company known as Big Blue Robot recently shared some insight into the topic, online reputation management during an interview on Forbes.com. During the interview he shares 9 different steps that can be followed by simply everyone who has a business or brand and is looking to secure their online reputation in order to stay profitable and retain a positive reputation. Don Sorensen believes that the reputation of a company or brand online can immediately change how much revenue is done. Existing clients may cancel orders or prospective clients may simply choose a competitor. During this article we will look at a single step in the process of reputation management in more detail. There are also a number of great professional tools on offer to those who do not feel comfortable or knowledgable enough on the topic. One such expert is the website searchcleanup.com which assists in removing negative reviews for those who need help with online reputation management.
One of the steps recommended by Don Sorensen is to always keep the business site up to date. The key thing to remember when it comes to updating websites is to keep posting content that is new and this is especially true with social media platforms. Websites that are constantly updated will be pushed further up on the search result list. If however these websites are not updated then they will drop on the search result list and may disappear completely. Search engines like Google do not like stagnant websites as they often do not contain valuable information for its users. New information is often times more relevant than old information.
If the business or brand wants to do this step effectively it is a good idea to have a strategy in place in order to regularly create new contents and keep ideas flowing. Otherwise it can be very difficult to find new content to post. For those who are writing blogs it is important to update them once a week. Searchcleanup.com can clean up bad reviews and give users the necessary tips to improve. Visit Search Cleanup on their Facebook page to learn more about their services.