Clayton Hutson is one of the luckiest people in the world. He does what he loves, engineering and live shows. He is an artist and a creator who gets to work with many of the top talents in the music world. He gets to travel and party with them, while remaining the true force behind the scenes. He is the man the stars rely on to make them sound their best when they are performing concerts live in front of their fans. He does not experience the fame and fan adulation the stars receive, but he also does not suffer the risk of losing popularity and becoming out of date or out of fashion. He doesn’t have to worry about his appearance or about growing old. He doesn’t have to give interviews. He just has to do what he loves, using his technical expertise to enhance the talents of the stars to give the fans the experience of a lifetime.
One of his favorite brands of consoles is DiGiCo. On a tour with Aaron Lewis, the founder and frontman of Staind following his debut solo album, Hutson wanted a console small enough to store under the touring bus or even to check as baggage when they flew to a performance date. Hutson wanted to be in control of how Lewis sounded to his fans, not at the mercy of local production companies and in-house systems with less than optimal equipment. Hutson would function on this tour as both the FOH/Monitor engineer and the Production & Tour Manager. Hutson is a true professional. He gives his best to every performer he works with, and so he does not accept a result that doesn’t serve the performer and the fans. He needed to bring his own console, but he didn’t have many options because the tour did use both buses and planes, and he had to remain under budget.
Luckily, Hutson had read about the DiGiCo SD11. The 19″ version is the smallest console made by DiGiCo, as well as the least expensive. Yet it offered all the DiGiCo functionality Hutson already knew about, wanted and expected. Therefore it seemed the perfect solution. Best of all, it offered the features and sonics Hutson needed. And he knew he could rely on DiGiCo, so he took an SD11 out for its field debut on the tour with Aaron Lewis. Although small, it performed like a champ. Learn more: https://twitter.com/hutson_clayton
Clayton Hutson Update:
Clayton Hutson works hard to listen to his artists and give his audience a unique experience each performance. He started his company after years of experience in the industry. The recession caused him to branch out on his own. He has worked as a stage manager for Kid Rock.
Hutson observes what happens before a show in order to determine how the show will turn out. He also directs his team on what to do after a show. He envisions what a set will be like, and as it comes to fruition, he uses a CAD design. He is excited about the revolutionary advancements in technology that make his job easier. He hopes to get away from huge video screens and give the audience a reason to get excited through things like acrobatics and aerial stunts. He loves how Pink and Lady Gaga are innovating to express themselves.
He always works ahead of the present and plans his whole day. He would tell his younger self to be honest and put family first. He thinks people who go with the flow are more likely to get a gig, even if they are not the best at what they do. He believes a talented person loves their job and has the drive to be the best. Skill is more important than enthusiasm.
He obtained his Bachelor of Fine Arts degree in Theatre Design and Technical Production from Central Michigan University. He obtained his Master of Business Administration from the University of Michigan’s Stephen M. Ross School of Business.
Since 1999, he has worked for Getagrip Touring as a production manager. Since 2001, he has been the Ronin Event Creative’s vice-president of production. He was also Jennifer Nettles and Prince’s production manager. He was Kanye West’s stage manager. His has worked with Guns N’ Roses, Kid Rock, Garbage, Pink, and Billy Graham’s traveling circuit.
He manages Halsey’s “Hopeless Foundation Kingdom” global tour, which has 4 female vocalists joining her. Halsey promotes her songs via social media. Hutson contacts clients through LinkedIn, and gains work by word of mouth. His clients spread the word about his managing talent and expertise.