Adam Goldenberg currently serves as the co-CEO of JustFab, an online fashion retail giant that is gaining in popularity for its affordable prices and wide selection of fashion favorites. Goldenberg has a proven track record of success as a leader in business, so the fact that he is on an amazing roll in his position at JustFab should come as no surprise. At a very young age, Goldenberg was already forming and selling his own companies. He sold his gaming company after only 2 years of existence in 1999 to Intermix Media. Adam Goldenberg also founded Intelligent Beauty in 2006 before coming on board with JustFab.
Goldenberg started out with a bang at JustFab at http://www.crosscut.vc/adam-goldenberg. He raised an impressive $55 million in funding for the company in 2013 alone. In that same year, he managed to oversee the acquisition of Shoe Dazzle by JustFab to expand its online fashion market share. Under his stellar leadership, the company has expanded into an international presence and continues to increase its customer base.
Goldenberg has shared some of the secrets to his success in running such a large corporation. He says that constantly paying attention to data has helped him navigate through and even avoid tough situations as a CEO. According to Adam Goldenberg, it is crucial to be able to react quickly to whatever the numbers show in running a corporation. One of the best ways he recommends to make this happen is to create and maintain a culture of transparency within the organization. This prevents major surprises on vator.tv down the line and makes sure that all members of the organization at different levels are contributing to the long term success of the company.
Another key piece of advice Goldenberg offers to aspiring business leaders is to always pay attention to your customer base so that you are marketing exactly what they want. Goldenberg says that customer feedback has played a vital role in directing the decisions at JustFab. He makes sure that the company is in tune with customer attitudes toward price, quality and service before making any major decisions about the direction of the company’s line or pricing. Adam Goldenberg says that he fosters this understanding of customer-driven choices at JustFab by establishing a mentoring system between employees. Seasoned employees guide newer hires through the decision making processes at JustFab and make sure that they are assimilating into the corporate culture and continuing the company’s mission.