How Whitney Wolfe Herd Changed The Dating Game

Entrepreneur Whitney Wolfe Herd didn’t like how dating apps worked. She saw a system where men usually asked women out while women passively waited for a guy to contact them. She released the Bumble mobile app to change this system. Both men and women can swipe right for “yes” on the Bumble app but from there only women can start a conversation.

She says that this was her own small way of solving gender imbalance. Since the day she launched Bumble in 2014, this has turned into her life’s passion. She says that she wants to help other women make this type of first move in all aspects of their lives. Another way she tackles this issue is making sure that everyone at her company fights for the pay they deserve.

Most men are comfortable asking for raises while many women don’t advocate for higher pay. Whitney Wolfe Herd wanted to encourage her female employees to argue for why they should get the money they deserve. She says that women have been socialized to not talk about what they earn.

Her company has semi-annual reviews for each employee. At Bumble, these reviews have a requirement that there will be an open discussion about the employee’s salary. Whitney Wolfe Herd says that doesn’t mean that the employee always gets a pay hike but everyone is required to advocate that they deserve a higher salary and why. Bumble Founder Whitney Wolfe’s Whirlwind Wedding Was a True Celebration of Southern Italy

Last year she introduced Bumble Bizz. Whitney Wolfe Herd says that she thought of this app because women on Linkedin were getting messages from men such as, “Professionally speaking, you’re really beautiful”. Of course, that’s not professional at all but it happens on a regular basis. She wanted to design an app where women didn’t have to deal with that sort of thing. Bumble Founder/CEO Whitney Wolfe Herd Joins Imagine Entertainment Board

When making the first move, she advises women that a personalized line is the best approach. She suggests including the other person’s first name in your introduction. She also wants to help women by introducing conversation starters into the Bumble app. a feature that they are still working on. Bumble founder feared she’d be blacklisted after Tinder lawsuit

Visit his LinkedIn : https://www.linkedin.com/in/whitney-wolfe-herd-1791a299/